ARTICLES BY THIS AUTHOR
- 2/13/2024
How and Why to Unlock the Power of Rewards to Elevate Customer Experience in Hospitality
Rewards are incredibly effective emotional drivers for customers and their psychological impact can create a halo effect of positive brand affinity. - 2/12/2024
Rethinking AI in Hospitality: Enhancing Operations, Customer Experience
Here are 11 ways AI can optimize operational efficiencies and garner customer respect. - 2/12/2024
HT Talks Art & Science of Marketing with Wings and Rings VP of Marketing Kelly Hoyman
Hoyman spent 17 years working on marketing for McDonald’s. - 2/7/2024
Digital Sales, Drive Thru Boost Chipotle's Bottom Line
How the brand is amplifying technology innovation and a recap of a few guest-facing improvements. - 2/6/2024
STUDY: Restaurants Remain Cautiously Optimistic
Restaurant optimism is fueled by technology advancements and expanded consumer use of restaurant apps, off-premises and loyalty programs, according to the National Restaurant Association 2024 State of the Restaurant Industry Report. Plus, 52% of consumers say ordering takeout is an essential part of their lifestyle. - 1/29/2024
HT Talks Tech: How Noodles & Co. Streamlined Product Recommendations
The brand's former recommendation engine required time-consuming manual updates which meant recommendations for menu item add-ons were left unchanged for long periods of time. - 1/29/2024
Is It Time to 'Bid’ Farewell to Traditional Delivery?
Delivery drivers increasingly rely on tips for a significant portion of their income, placing customers in a position where tipping seems obligatory to ensure prompt and reliable service. - 1/25/2024
How to Enhance Indoor Air Quality in Hotels
More than half (52%) of guests express a willingness to pay a premium for a hotel that prioritizes better air quality. - 1/24/2024
Anticipating Trends, Embracing Evolution in Pools, Spas and Water Features
Hotel swimming pools, spas, water features and splash pads can drive guest satisfaction and RevPar. At the same time they can lead to additional risks and expenses. - 1/24/2024
At MURTEC: Engage! How to Reach and Wow Guests
You'll want to be at Day 3 of MURTEC, which features a panel discussion on how leading brands are driving digital engagement and building lasting loyalty.