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02/03/2022

Bite Ninja Acquires Zenu

Virtual workforce startup Bite Ninja will be piloting and onboarding Ninjas at restaurants and drive-thrus nationwide.
Anna Wolfe
Senior Editor - Restaurants
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Bite Ninja has acquired Zenu, providers of intuitive integration software for restaurants. The Zenu team will be joining the Bite Ninja ranks to continue to hone the company's digital capabilities and make it easier for drive-thrus and customers to use virtual technology to place and process orders.

As Bite Ninja makes its drive-thru ordering technology and remote waitstaff ("Ninjas") available nationwide, the company continues to seek ways to expand its team with advanced coders. With the acquisition of Zenu, co-founders Will Clem and Orin Wilson were able to bolster the talent needed to advance Bite Ninja's growth to partner with additional restaurants.

Bite Ninja was part ofRestaurant Technology Network's Virtual Start-Up Alley in 2021. RTN offers restaurant tech start-ups a place to shine, both by being featured on the Virtual Start-Up Alley directory and in-person at RTN’s annual Start-Up Alley at MURTEC (Multi-Unit Restaurant Technology Conference) in Las Vegas. In the next few months, Bite Ninja will be piloting and onboarding Ninjas at restaurants nationwide.

Bite Ninja was born at Clem's drive-thru, Baby Jack's, in Tennessee. One Friday night, Will decided to prop his laptop at the drive-thru lane and take orders from home by remoting into the system and... no one noticed he wasn't in the kitchen. Today, the company boasts 3,000 US-based Ninjas trained and ready to take on shifts from home.