Farmer Boys®, aSouthern California-based fast casual restaurant chain known for its award-winning burgers and exceptional service, has appointed restaurant industry veteran Joe Adney to serve as the concept’s new Vice President and Chief Marketing Officer.
In this role, Adney will lead marketing, menu innovation, advertising, and the brands digital marketing efforts.
Adney brings 30 years’ experience in leading marketing teams and a proven track record of driving results through data driven innovation, cross-functional collaboration, and developing strategic partnerships. He most recently held the position of Chief Marketing Officer at Black Bear Diner and has led highly successful teams at Shari’s Cafe + Pies, Baskin-Robbins, IHOP Corp., Disney and Bob Evans Restaurants.
“Farmer Boys is known for its exceptional customer service and deep-rooted hospitality,” said Adney. “I am pleased to join a team and brand that values food quality and customer experience so highly.”
“Adney has vast experience working with national and locally-recognized concepts and consulting firms, and we’re very excited for his passion and expertise to enhance the growth of Farmer Boys,” said Dave Wetzel, President and COO of Farmer Boys.
The appointment comes alongside the announcement that Farmer Boys’ current Vice President and Chief Marketing Officer, Larry Rusinko, has retired after 6 and a half years with the company and nearly 30 years of leading high-performing teams and enabling growth in the restaurant industry.
For 40 years, Farmer Boys has set the standard for serving high quality, farm fresh food in a fast casual setting. The menu consists of award-winning burgers, cooked-to-order breakfast served all day, hand-chopped salads, specialty sandwiches, and more, all prepared with quality ingredients that are locally sourced whenever possible. Produce is delivered fresh and whole to each restaurant every morning, meaning it doesn’t sit in a warehouse for weeks and can be enjoyed at its pinnacle of crispness and flavor. By going the extra mile for delicious, flavorful food, Farmer Boys’ guests can count on fresh, cooked-to-order meals every time they visit.