Restaurant Technology Network (RTN) Co-Founder Angela Diffly was on hand at the Food on Demand conference in Las Vegas May 4-6. Diffly shared her insights in a series of four articles posted on the RTN site.
Wondering what differentiates the industry's most innovative and loyalty players – Paytronix, Punchh, Lunchbox and Thanx? Diffly recaped the session, Monetizing Brand Loyalty. Brands agree that first-party data is paramount. While brands agreed third-party delivery is not going away, “restaurants need to create something customers can’t get on the third-party platforms,” said Aaron Newton, Chief Product Officer, Thanx.