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06/09/2017

HITEC 2017 NEWS: Intelity to Debut Unified Messaging Portal

With the expectation of mobile messaging between guests and hoteliers growing at an astonishing rate, Intelity said it will debut a new Unified Messaging Portal this month at HITEC that will make SMS communications for travelers easier than ever before. Available as a standalone channel or as part of the Intelity Ice Control System (ICS) platform, this new Unified Messaging Portal will enable guests to place requests with hotel staff from the moment a reservation is made. Whether the guest is at home, en route to the hotel, or lounging poolside, staff will have the messaging tools they need to reply to guest requests instantly and deliver on requests efficiently.
 
Consider these statistics
 
  • SMS is the No. 1 feature used by 3 billion cell phone users around the world
  • 98% of SMS messages are read vs. email at 20%
  • 90% of text messages are read within 3 minutes
  • 81% of users are frustrated with phone-based customer service
  • 77% of Millennials have a positive perception of companies that text
  • 64% of users prefer texting over voice for customer service
  • Millennials are 40 times more likely to act via text
  • Mobile coupons are redeemed 10% more often than print offers
 

At HITEC, Intelity will introduce a multi-channel messaging solution that may be implemented as part of its full-service ICS platform or as a standalone service for hoteliers that want a single dashboard for messaging independent of Intelity’s guest self-service and guest engagement apps. Additionally, Intelity’s messaging solution will feature multi-channel capabilities that supports social channels, such as Facebook and Twitter. 
 
Intelity, an innovator and leader in hospitality guest-service technology, will showcase its new Unified Messaging Portal at the Hospitality Industry Technology Exposition & Conference (HITEC) in Booth #722, June 27 to 29, at the Metro Toronto Convention Centre.