Hwy 55 Selects PAR Technology’s Data Central for Data Management

QSR chain Hwy 55 has selected ParTech,Inc.'s Data Central back office and restaurant management solution for its 130+ corporate and franchise locations.

The locations already use PAR’s Brink POS. The better burger chain's move to glean more data insights is inline with industry trends: 39% of restaurants say using data to understand guest preferences and behavior is driving their next POS upgrade, according to HT's 2022 POS Software Trends report

Hwy 55's Road to Integration

As part of a new technology initiative, Hwy 55 was in search of a partner to help them standardize and consolidate data streams across all corporate and franchised locations, as well as provide additional flexibility to adapt as the organization grew. To that end, PAR Technology’s Data Central and its POS-agnostic design suited their needs perfectly.

“We required a data management platform that could effectively consolidate store-to-store data inputs in order to focus on growing our brand,” said Andy Moore, Chief Business Officer at Hwy 55. “Data Central does all that in addition to controlling food costs and streamlining back-office administration.”
 

Hwy 55 is the better burger experience, serving up open-grill diner classics with a focus on authentic hospitality. Originally founded in North Carolina as Andy’s Cheesesteaks & Cheeseburgers in 1991, their commitment to guests has made them a multinational QSR chain with over 130 locations. Learn more at www.Hwy 55.com.