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Dorothy Creamer, Editor-in-Chief of Hospitality Technology is a content strategist and publishing professional with 15+ years’ experience in both B2B and B2C communications. As the editorial lead of HT she drives the content strategy for the entire HT brand from print to web and in-person networking/educational events. Creamer also leads the analysis and writing of HT’s three benchmark industry research reports (Lodging Technology Study, Restaurant Technology Study and Customer Engagement Technology Study). In addition, she develops content and leads speaker recruitment efforts for HT’s three annual industry events (HT-NEXT, MURTEC, and the MURTEC Executive Summit).
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The convergence of mobile and social has been at the epicenter of the customer engagement technology (CET) movement, changing the very nature of consumer behavior and modern service delivery in hotels and restaurants. Clearly, this is an exciting time to be focused on hospitality technology, but to many, it is also a worrisome time because of the potential disruption these new technologies will undoubtedly bring, not to mention the level of investment and preparation required in order to capitalize on their full promise. This study will offer readers 2018 Predictions: Hotels & Restaurants Reveal Planned CET Adoption ; Exclusive Customer Insight: Tech that Influences Dining & Booking Decisions; and Gap Analysis: Identifying Opportunities for Hotels & Restaurants to Meet Consumer. Sponsored.
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According to Hospitality Technology’s 2017 Restaurant Technology Study, improving business and customer analytics is now restaurant operators’ second-highest ranked strategic goal for tech investments. But transforming from a gut-based culture to one that blends instinct with analytics is not easy. Here are some common roadblocks, and how restaurants are overcoming them to build a strong foundation to enable optimal use of analytics. Sponsored
After interviewing many restaurant and hotel CIOs, HT's Editor Dorothy Creamer discovers that the men and women that fill this job title within the hospitality industry are true superheroes with the power to use IT to help steer decision making for the business as a whole.