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SURVEY: Restaurant Surge Pricing Sours Customer Loyalty, Can Negatively Affect Profits
An overwhelming 81% of consumers surveyed would rather change their mealtime or skip dining out altogether than pay surge or dynamic price increases, according to HungerRush's research. -
Dynamic Pricing: What Every Restaurant Must Know
While talk of “surge pricing” may grab headlines and provoke debate, the concepts of dynamic menus and pricing must be firmly understood by industry leaders.