Papa Johns revealed a new design for international restaurants.
Papa Johns new visual brand identity highlights premium ingredients through colors, lighting and decor. In a streamlined and flexible environment, Papa Johns team members will be equipped to more efficiently create quality food and serve it in the seamless, personalized ways that today’s customers prefer. Digital screens and ordering kiosks will help customers choose and customize their order in a sleek, modern and seamless experience.
Small, Flexible Formats
Papa Johns is among the brands introducing updated store designs. Krystal's 1,700-square-foot, double-lane drive-thru features an advanced, sleek design using a smaller footprint. In Tulsa, Oklahoma, Jack in the Box Inc. introduced its 1,350-square--foot, off-premise-only restaurant prototype. Last month, Panera Bread opened its New York Panera To Go, solely offering Rapid Pick-Up and Delivery shelves where guests and delivery drivers can easily pick up orders.
Following the rollout of a more modern design for Papa Johns restaurants in North America, this new design for international restaurants will elevate the Papa Johns experience across the wide range of Papa Johns restaurant formats found around the globe. Whether a particular restaurant has been built to focus on delivery, serving dine-in guests, or a combination of the two, Papa Johns international franchise partners are being equipped with materials and finishes that can be accommodated and tailored for each of their restaurants’ specific needs.
The first restaurant constructed in the new design has opened in China’s Hubei province, and another seven locations are currently under construction or renovation across Jordan, United Arab Emirates, Saudi Arabia and Kenya.
“Papa Johns growth and momentum continues to attract leading operators who are eager to bring the Papa Johns experience to new parts of the world,” said Amanda Clark, Papa John’s Chief International and Development Officer. “By reinforcing our premium position within the QSR pizza industry, this new restaurant design gives current and potential franchise partners another reason to say yes to developing with Papa Johns.”
In creating the new store design, the colors, surface materials and messaging both inside and out were artfully chosen to indulge the senses and provide visual cues that reinforce Papa Johns crafted, quality products. On the walls, customers will find artwork depicting Papa Johns new “hand drawn happiness” illustration style that reflects both the vibrancy of the Papa Johns brand as well as the hand-crafted nature of its products.
To bring this new restaurant design to life, Papa Johns has begun implementing a phased approach that will gradually roll out this new experience to customers and team members as Papa Johns continues being “Hungry for Better.”