News Briefs

02/07/2023

Toast Teams Up with Google to Launch a New Ordering Channel

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Google food burgers

Toast announced the Order with Google integration that allows restaurants using Toast Online Ordering to unlock a new channel for more orders. Order with Google is fully integrated with the Toast Point of Sale and is seamless for restaurant owners and guests alike.

71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.

With millions of restaurant guests searching for restaurants online, this new collaboration with Order with Google allows Toast restaurants to activate an important new channel and drive awareness by tapping Google Search and Maps as an efficient ordering channel and marketing engine. Order with Google makes it simple for restaurant guests to search for the food they’re craving, connect with restaurants in the area, and pay ahead or on arrival.

“We’re seeing a big trend where our guests want to order ahead through technology because of the simplicity, so we were excited to turn on the Toast Order with Google integration,” said Michael Lin, President of Sunright Corporation. “Tons of guests find us by searching ‘Bubble tea shops near me’ so it's great how seamless Order with Google is for our guests. All of the information they need is on one page and they can easily browse pictures and then order without being redirected to a new page.”

Toast’s Order with Google Integration will also allow restaurants to:

  • Take control of takeout and delivery by unlocking new ordering channels: Now, Toast restaurants can sell to guests through three ordering channels: Toast Online Ordering, Toast Takeout App, and Order with Google. Toast empowers restaurants to grow their takeout and delivery businesses while protecting their bottom line from third-party commission fees.
  • Manage ordering channels easily with seamless integrations: Order with Google uses the same menus, hours, and quote times as Toast Online Ordering, so restaurants can customize their settings in one place. Their updates automatically flow through to Order with Google in real time. Plus, restaurants can easily toggle Order with Google on or off at any time, giving restaurants full control of all their ordering channels.
  • Offer a seamless guest experience: With one search, a guest can read reviews, see photos, order, and pay, all in one place. Order with Google supports the full range of off-premise needs from online ordering for takeout and delivery to handling payment ahead of time.
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02/07/2023

Maestro Partners with Anything Hotel

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Maestro PMS partnership with Anything Hotel
Maestro is focused on building more strategic partnerships that make sense for hotel and resort groups. Recently Maestro teamed with Anything Hotel to give users access to Meta, digital marketing, social marketing, branding, public relations, website design and optimization services.
 
Warren Dehan, Maestro President, said, “One of our goals for 2023 is to give users easier access to our 800+ solution partners by creating the ‘Maestro Marketplace’ on our website... Today more than ever operators are telling us they want a one-stop-shop for ‘everything hotel,’ and Maestro is committed to delivering just that by adding ‘Anything Hotel’ as our newest strategic partner.”
 

According to the 2023 Travel Outlook and AHLA Booking Index released this month, 50% of U.S. adults polled say they plan to travel for business or leisure over the next three months, with 75% of business travelers and 52% of leisure travelers choosing a hotel as their lodging accommodation.

Three in five (60%) say they are more likely to stay in a hotel this year than last. Business travelers’ interest in bleisure travel remains strong, with nearly all workers (84%) whose jobs involve travel indicating interest in extending their work trips for leisure. Reaching and attracting these travelers will take strategic omnichannel marketing.

Work & Play En Route: How Hotels Can Appeal to Bleisure Travelers

Propel Your Property

Anything Hotel provides omnichannel hospitality marketing focused on growing brands through Meta, digital and social marketing, public relations, branding, website design and optimization as well as property-management services. 

02/07/2023

STUDY: How Customer Expectations for Travel is Changing

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travel smartphone map

How will we travel in 2033? A global research study – Traveler Tribes 2033 –identifies four Traveler Tribes that will develop in the next 10 years.

The report commissioned by travel technology company Amadeus and administered by global research firm Northstar Research Partners defines the four new traveler profiles. It does so by examining the future forces of change transforming travel, alongside emerging traveler traits, behaviors and preferences, to understand exactly what it is that travelers will want a decade from now. 

It suggests many travelers will be open to new and emerging technologies and will want to travel in more sustainable ways. But with some travelers concerned about the proliferation of technology and the increasing need for cyber-security and data privacy, the industry must work together to ensure all travelers benefit from technological advances. 

91% of guests say free Wi-Fi is an important factor when selecting a hotel, according to HT's 2022 Customer Engagement Technology Study

Moving beyond the limitations of traditional segmentation, this psychographic approach identifies four key Traveler Tribes likely to be dominant in 2033: 

·         Excited Experientialists – this group has a ‘try it and see’ approach to life and travel. 44% are without children and have a mid- to high-income job with flexible working options, which enables them to readily explore the world. They have a you only live once (YOLO) approach. They are more likely than other travelers to act on instinct, making them 2033s ‘anti-planners’, favoring less predictable and more exciting accommodation experiences. They are also open to technology that helps them ‘speed up’ certain aspects of their journey, with many expecting to use artificial intelligence (AI) in the airport environment.

·         Memory Makers – this group takes a more simplified approach to travel: to make memories and visit places. 44% are aged 42 and over and are habitual in their travel behaviors. The future can be a daunting prospect for them. They put people first and place less value on technology and sustainability, reassured by existing methods. However, despite their skepticism about technology, they are excited about virtual reality (VR) and augmented reality (AR) preview tours with the majority expected to use VR tours before purchasing a trip.

·         Travel Tech-fluencers – this group includes today’s young business travelers with a forward-looking perspective on life. 48% of the group are under the age of 32 and their perspective is symbolized by how much technology they own. However, there is a discord when it comes to what excites and concerns them around the future of technology and travel. While many want to travel sustainably, it seems they are more conscious about sustainability options around their method of travel, rather than where they’ll be staying. 

·         Pioneering Pathfinders – individuals in this group live a fast-paced life, always looking for their next adventure. Their life is in full swing with 82% between the ages of 23 and 41. They like to plan but are not afraid of risk and are open to new experiences. This group is more willing than others to let sustainability influence their decisions. They will also be very comfortable using all forms of alternative payment methods in 2033, whether via cryptocurrency or within a virtual reality environment.

Jack Miles, Lead Researcher and Senior Director, Northstar: “Future predictions are difficult, especially in travel. This is because travel is about humans and how they think and behave – all of which are complex as people aren’t always rational. However, using extensive traveler research based on behavioral science and consumer psychology, expert insight from diverse fields like forecasting, technology and academia, and data-analytics, this study has uncovered many insights to help understand travelers and predict their future behavior. From the importance and challenge of sustainability to the need to reassure travelers about the changing role of technology, one thing is clear, travel will continue to play a vital role in enriching our lives as we head towards 2033.”

Traveler Tribes 2033 –is  the third in a series that launched in 2007. To read more about the research and identified Traveler Tribes,  visit amadeus.com/traveler-tribes

 

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02/07/2023

River Cree Resort and Casino Modernizes Security, Surveillance

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Cree Casino

River Cree Resort and Casino modernized security, surveillance and compliance with a unified solution based on Genetec Security Center.

As the resort and casino’s analog video system and access control systems aged over the years, surveillance and security teams faced recurring device failures and performance issues that took time away from protecting, securing and surveilling operations. As they sought a solution that could evolve alongside new business objectives, they opted for a fully IP-based video surveillance system with Genetec Omnicast, and migrated their access control system to the platform as well, with Genetec Synergis.

Bob McDonald, Director of Surveillance and Compliance at River Cree Resort and Casino, said, “An open platform has been key for us. The flexibility and openness helped us reduce initial upgrade costs and transition to IP over time. With Security Center, we know that no matter what we’re looking to do, we’ll have options for new features, built-in modules, cloud solutions, and third-party integrations that will serve our needs.”

Today, River Cree Casino uses Genetec Security Center to manage over 1150 cameras and 150 doors. They have also connected their fire alarm system and 25 DMP panic buttons within the unified platform. Now, both surveillance and security operators work from a unified view of the casino and resort, from a central command center. Not only does this help them see what’s happening across the entire 49-acre property, they can also quickly respond to alarms with all information at hand.

The casino has implemented a number of additional features and capabilities to simplify operations and enhance community collaboration. Genetec Plan Manager, the map-based interface of Security Center, plots all cameras, doors, and sensors on a map of the property, enabling operators to quickly locate where alarm notifications are coming from. The KiwiVision People Counter helps with public health compliance, as a backup system to vet numbers from existing people counting solutions. And deploying the Genetec Genetec Clearance™ digital evidence management system simplifies and secures the process of sharing footage with law enforcement, insurance partners, and legal teams while protecting personal privacy. Clearance also helps streamline yearly gaming commission audits.

River Cree Casino continues to build on the capabilities of its unified security platform, with plans to expand the access control system to simplify the tracking of all staff cardholder privileges and special access requests. 

Read the full story of the River Cree Resort & Casino’s unified security solution here.

 

02/06/2023

Little Caesars Pizza's New CFO

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Leigh Burnside

Leigh Burnside will take over the role of chief financial officer for  Little Caesars. She was most recently senior vice president, chief accounting officer and chief financial officer - U.S. at The Wendy's Company.

Burnside will be supporting the continued strategic global growth of the Little Caesars brand and serve as a key member of the organization's senior leadership team. She will replace outgoing CFO Darrell Snygg, who recently retired after 34 years of dedicated service, and will work closely with newly named senior vice president of accounting, Allison Bieri.  Bieri, an industry veteran who most recently served as vice president of accounting at Little Caesars, will spearhead the development and expansion of the brand's existing first-class accounting team.  Little Caesars will also add several new leadership roles in finance and accounting, as well as across the organization, to support recent international and domestic growth.

A graduate of the University of Maryland, College Park with a bachelor's degree in accounting, Leigh has served on the board of directors for The Dave Thomas Foundation for Adoption and is on the Board of Advisors of the Smith School of Business at the University of Maryland-College Park. She will be based at the Little Caesars Global Headquarters in Detroit, Michigan.

02/06/2023

Punchh Recognizes Top 7 Customer Loyalty Programs

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loyalty buttons

Punchh recently presented its fourth-annual Customer Awards. This recognition spotlights seven clients who excel at using the Punchh platform for customized loyalty program management, omnichannel engagement, digital campaigns, personalized offers and more.

This year, Snooze, an A.M. Eatery was named Digital Innovator for its development, in partnership with Punchh, of the MySnooze Bennyfits mobile rewards program, which has leveraged in-person visits with 51% of its members advancing from their 2nd to 3rd visits. Named Top International CustomerJoe’s Garage, who has affectionately dubbed its loyalty members “Regular Joes,” earned more than 20% year-over-year participation rate in the loyalty app. As Rookie of the YearZippy’s, a Hawaii-based brand, partnered with Punchh in mid-2022 to develop their Zipster Rewards platform, which has earned a 25% participation rate and a 45% increase in visitation.

The next award, Campaign Hotshot, went to Tropical Smoothie Café. In 2022, the brand hosted Tropic Fan Fest, its first-ever member appreciation week, and saw a 46% increase in loyalty transactions, and 22% of guests trying one of the products for the first time. Last year’s Rookie of the Year and the new Retention RockstarHTeaO launched new flavors to new cup sizes to its loyalty members, creating timely retention campaigns. HTeaO has achieved a 49% growth from Q1 2021 to Q1 2022, and an annual participation rate of 33% in 2022.

As this year’s C-Store ChampionCasey’s General Store provide its over 5 million Casey’s Rewards members the opportunity to earn points and redeem them for Casey’s cash, fuel discounts or a donation to a local school. Through these donations, over 71,000 local schools received benefits, and Casey’s was able to achieve 43 million redemptions and keep a 70% quarter-on-quarter retention rate in 2022.

Finally, the 2022 Punchh Customer Award’s All-Star went to Taco Bell, who provided its most passionate fans the ability to access exclusive events and be the first to try favorites like the Mexican Pizza. Fans earn points on qualifying purchases made in-store, drive-thru, kiosks, online and the Taco Bell app, giving them more opportunities to receive rewards and participate in exclusive experiences. The Taco Bell reward program is a crucial factor in the brand’s digital growth, where they aim to reach 100% of digital sales.

“We love recognizing our clients who fully embrace and utilize the Punchh platform,” said PAR President & CEO Savneet Singh. “These brands aren’t afraid to embrace new technology to create a better customer experience, and it pays dividends in loyalty program engagement, customer feedback and more.”

The winners are selected from Punchh’s customer base of more than 250 global brands, which were evaluated on quantitative and qualitative metrics such as innovative usage, strategic results and platform adoption.