Industry veteran Patty Trevino will join Red Lobster's Senior Leadership Team in the newly created role of Chief Marketing Officer. Trevino comes to Red Lobster from CKE Restaurant Holdings, Inc. where she served as Senior Vice President of Marketing for both the Carl’s Jr. and Hardee’s brands.
“Since I joined Red Lobster a few months ago, my goal has been to build an unstoppable, aligned team of expert leaders, that come together to create amazing support for our guests and our employees. I am absolutely thrilled to have Patty join our already incredibly talented team and take on the critical role of aligning and integrating our guest analysis with our menu and message strategies,” said Kelli Valade, CEO, Red Lobster.
Trevino is an accomplished marketing leader with over 20 years of restaurant industry experience with leading brands, including Burger King, Outback Steakhouse and Bonefish Grill. She thrives on defining and building brands and strategic communication platforms. Known for her ability to innovate, lead and implement initiatives to maximize sales and profits in fast-paced retail environments, Trevino has demonstrated success in identifying untapped opportunities, successfully managing and inspiring teams, and delivering best-in-class work to meet business objectives.
In her role as CMO, Trevino will unify and lead the Marketing, Communications, Customer Experience and Loyalty and Culinary Operations teams.
Trevino was recently named to Nation’s Restaurant News’ 2020 Power List.