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11/30/2022

Walk Ons to Add Online Ordering

The partnership provides franchisees and operators a single-use digital partner for all third- and first-party digital orders.
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Walk On's burger and fries
Walk -On's franchisees and operators will have a single-use digital partner for all third- and first-party digital orders.

Sports bar Walk-On's has partnered with Lunchbox to add a new online ordering and loyalty platform.

Walk-On's and Lunchbox are in the process of building an online ordering system, as well as scaling and enhancing the brand's current mobile app and loyalty experience.

Walk-On's announcement is in line with newly released HT research: 71% of restaurants say using data to understand guest preferences and behavior is a top business driver impacting POS upgrade decisions, according to HT’s2 2023 POS Software Trends Report.

The partnership provides franchisees and operators a single-use digital partner for all third- and first-party digital orders. With consumers shifting their buying behaviors to digital ordering, Walk-On's is building an easy path to order online for delivery, pickup and curbside. 

"We're excited to partner with Lunchbox to position our brand as a technology leader, and most importantly, give our Walk-On's guests an exceptional and convenient digital experience." said Walk-On's CMO, Luke DeRouen.

Walk-On's recent launch with Lunchbox commits more focus in scaling out:

  • Single use platform: A new streamlined platform for managing all digital channels.
  • Revamped mobile app experience: A new and improved guest experience that captures the branding, loyalty offers, and guest data for future retargeting.
  • New offerings for loyalty: Personalized offerings and capabilities that speak to current loyal and potential repeat guests.
  • Centralized marketing tools: Data-focused marketing capabilities that manage omni-channel guest interactions, from end-to-end.
  • Increased lifetime value: Enhanced offerings to increase the lifetime value of each guest, with a focus on increasing order frequency and brand engagement.
  • Native sales: Scaled out efforts to grow digital sales across 1st-party and converting 3rd-party customers to native and loyal guests.