MURTEC Highlight Hub 2021

Welcome to the MURTEC: The Big Shift Highlight Hub, where you can access educational sessions and innovative solutions from our virtual 2021 restaurant technology conference. Explore keynotes and firechats with industry thought leaders, in-depth panel discussions, product demonstrations, and much more!

The Connected Restaurant: How Edge, IoT, and E-Commerce Can Transform the Industry

Taco Bell is a leader in innovative technology. From edge computing to the connected restaurant, native e-commerce, and IoT, MURTEC attendees get a peek behind the scenes at what’s happening now and what’s on the horizon.

Firechat with Hooters

Restaurant tech leaders are pointing the way to the next wave of innovation. In this highly anticipated Fire Chat, we'll explore Hooters' off premises and Hoot Wings, two initiatives that have made a difference at HOA Brands in a time of crisis.

Bloomin' Brands and Uncle Julio's Virtual Brands Take Center Stage

As virtual brands explode onto the restaurant scene, we're talking to two of the hottest. Bloomin' Brands and Uncle Julio's join us to share secrets to success, and the exciting pace and performance of virtual brands Tender Shack and Savage Burrito. From optimizing tech to lessons learned, you'll hear how these newest brands are fanning the flames of profitability and popularity, and teaching old brands new tricks every step of the way.

Hot New Tech! Sizzle Pitches, Featuring Xenial, OneDine, Ovation & Lunchbox

Discover drive-thru next-gen tech showcasing voice bots, AI-powered personalization and optimization. Find out how you can use a simple, sleek guest feedback platform to respond to customers within seconds. See how parking lots converted to pick-up areas. And who doesn't want to win customers back from third-party delivery? Check it all out here with fast-pitch sizzle reels that are as informative as they are entertaining.

Breakfast Boom! Another Broken Egg

Breakfast Boom! Another Broken Egg For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15% - while creating here-to-stay incremental revenue streams. We sit down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand.

Data Speaks: Strategic Insights From HTs Research

HT's robust research data fuels a lively roundtable discussion about IT strategies and investments, consumer sentiment, and more, focusing on the brand-new 2021 Restaurant Technology Study, POS Software Trends, and Customer Engagement Technology Study.

Thought Leadership for the "Next Normal"

As our industry pivots once again to the "next normal," innovative solutions providers share strategic insights into the guest journey, payments, personalization and loyalty, and data security.

Keynote Firechat: Trend Talk with CKE

Join us for a journey to the future, as we talk tech with Phil Crawford, CTO of CKE. We’ll explore key trends driving QSR and the industry at large, from drive-thru and AI to ghost kitchens, voice and robotics. Which technologies are here to stay, and which trends are DOA? Phil breaks it down, while sharing his next moves at this mammoth QSR powerhouse brand.

Start-Today Insights From Restaurant Tech Leaders

Oracle: The Importance of ‘Transaction Engines’ That Facilitate Omnichannel

Oracle Food and Beverage

HughesON: Simplifying Solutions to Solve New Challenges

Tim Tang HughesOn shares his tech savvy insights about MURTEC.

HP: Purpose-Built, Flexible Restaurant Tools

HP's David Gosman talks restaurant tech trends and MURTEC

Fortinet: A Platform Approach to Securing People, Devices & Data

MURTEC Fortinet

Cheetah Digital: Data Integration, Customer Journey Orchestration & Personalization

Cheetah Digital

HT Presents: Jon Taffer's Restaurant of the Future

Hospitality Technology’s senior editor for restaurants, Anna Wolfe, caught up with Jon Taffer, star of the hit TV series Bar Rescue, as he was preparing to open the first Taffer’s Tavern, in Alpharetta, Georgia. Learn about Taffer's technology-driven Kitchen of the Future, which has no raw protein, no hood, and cooking times under six minutes. "The future of food is not chefs, it's technology," says Taffer. Plus, what industry buzzword Taffer says is BS. Listen now to this HT exclusive.

Restaurant Cybersecurity’s New Home

RTN is home to the Restaurant Information Sharing and Analysis Center (Rest-ISAC), a focal point for cyber threat prevention, protection, response and recovery for restaurants. Learn about how it works, and why you should join this critical conversation.

Connecting and Automating San Diego's Portside Pier Restaurants

When San Diego’s Portside Pier opened last year, its four waterfront eateries reimagined restaurant processes using automation technologies that provide for control and scheduling of daily operations, allowing staff to focus on enhancing the customer experience.

Start-Today Insights From Restaurant Tech Leaders

Oracle: The Importance of ‘Transaction Engines’ That Facilitate Omnichannel

Oracle Food and Beverage

HughesON: Simplifying Solutions to Solve New Challenges

Tim Tang HughesOn shares his tech savvy insights about MURTEC.

HP: Purpose-Built, Flexible Restaurant Tools

HP's David Gosman talks restaurant tech trends and MURTEC

Fortinet: A Platform Approach to Securing People, Devices & Data

MURTEC Fortinet

Cheetah Digital: Data Integration, Customer Journey Orchestration & Personalization

Cheetah Digital

How Augmented Reality Can Enhance Restaurant Revenue Recovery

Titan Hospitality leveraged loyalty and augmented reality to keep restaurant guests in their digital ecosystem during the pandemic, including "virtual gifting" and immersive experiences.

This is BIG: The Industry's First Open API Standard

Join CKE, Inspire Brands and Yum! as the restaurant industry embraces the first Open API Standard. With strong out-of-the-gate adoption from the industry's most powerful restaurant and technology companies, this initiative provides a new playbook for successful integration, and compliance will become tablestakes for any supplier looking to hold onto and grow market share in the restaurant space.

Menus In-Sync: New Standard for Menu Data Exchange

RTN's Menu Synchronization Software Specification was created by restaurant operators and technology solution providers, who defined the need for a single, comprehensive solution to deliver multiple, complex menu systems to various systems, partners, and distributors that consume this information. This standard is critical to integrate systems vital to any restaurant menu technology ecosystem.

What's Next in Universal Solutions?

How will 2020 restaurant wins point the way to 2021 growth and beyond? We take a look at how universal solutions can support innovative initiatives such as personalization, IoT, robotics, autonomus vehicles, drones, voice recognition, and more.

Ready for Dine-In: McAlisrer's Deli

Joe Guith, president of McAlister's Deli, explains how the fast-casual brand is flexing its technology muscle to power its contactless tableside ordering and payment.

Spyce-ing up the Kitchen with Automation

Back in 2018, Spyce’s original concept debuted in Boston, created by four MIT grads seeking healthy and affordable fast-casual food. The point of difference: a robotic kitchen. The concept raised $21 million. After a year in business, the fab four took their learnings and revamped their concept. Spyce 2.0 debuted in November 2020 with an all-new cooking system, a dynamic customizable menu and in-house delivery. Michael Farid, CEO, gives a behind-the-scenes look.