There's unprecedented demand for innovative tools that allow customers to drive their own travel, lodging, and dining experiences, including self-service, contactless transactions, messaging apps, food delivery, mobile ordering & payments, and more.
Tech budgets are increasing, with integration, mobile transactions, and digital engagement leading the way, according to HT's 24th annual technology study.
From the #1 tech feature guests expect at a hotel to what restaurant guests really think of third-party delivery, our panelists discuss the current state of customer technology engagement.
According to HT's exclusive research, restaurant IT budgets remain tight while strategic goals and investments acknowledge the need for innovation and meeting new customer expectations.
This study reflects adversity — most notably, the impact of COVID-19 and flat or shrinking IT budgets — but also opportunities to embrace emerging solutions.
Restaurant operators reveal their top priorities for point-of-sale software investments and implementations, while suppliers predict how the POS software landscape will evolve after a most unusual year.
In this year’s study, HT finds that restaurants remain cautious and will practice conservative technology spending. IT investments in 2020 will seek to deliver on strategic goals by powering up and streamlining the path to purchase and will put a hyper-focus on practical innovation, costs.
