RTN Publishes Off-Prem Playbook
In response to the COVID-19 crisis, the Restaurant Technology Network (RTN) began executing weekly calls with 50+ restaurant technology suppliers to build an Off-Prem Playbook. As the restaurant industry moves towards cautious reopening, it’s clear that off-prem dining will continue to be a primary way to serve consumers. We reached out to a few contributors to gather insights about the process and the outcome.
Dan Dillon, VP of Operations, Yumpingo, pointed out that the restaurant industry is at an inflection point, where our collective well-being is dependent on the survival of many. “A sense of community has developed, bigger than our specific business needs. It takes a village, and it’s time to rebuild together,” he noted. Eric Soll, CEO, Soulman Marketing, agreed. “This was a once-in-a-lifetime opportunity to have the best-of-the-best in a (virtual) room to collaborate on such an important endeavor.”
“We were able to rapidly identify universal needs and create best practices,” said Christy Trinkler, senior director of product, Trabon Group. Robert Gibson, CRO of Jolt, pointed out that the collaborative process gave him a 360-degree view, with visibility into how each company uniquely serves the same industry vision.
Ryan Pershad, global operations manager at GetSwift, noted, “We had folks from all different types of products that service dozens, if not hundreds, of specific pain points for restaurants. It was a bit of a melting pot, which was exciting.”