Michal Christine Escobar

Senior Editor (Hotels)
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Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.



Ask These 3 Questions to Save Money, Energy on Visual Displays

Visual displays are both an investment and recurring cost center for hoteliers. To reduce the financial burden, hoteliers should take a strategic approach to their purchase and use.

Maestro Examines What Independent Hoteliers Want from their PMS’ in 2023

Leader in hospitality property-management systems shares what its clients say and discusses the shared passion for technology innovation to meet customer demands and exceed guest expectations.

How Travel Companies Can Fast-Track Their Path to AI Maturity

AI-influenced revenue more than doubled between 2018 and 2021 and is expected to triple by 2024, however, there is a significant disparity in AI maturity across the industry.

Top AP Tactics to Control Cash and Execute on Payment Strategies

Hospitality companies that continue using manual resources to process invoices are missing out on a chance to become more resilient while improving margins and making work more enjoyable for the accounting team.

2023 Hotel Tech Trends: What’s Ahead & What It Means for Investment

To determine where to invest in your business this year, it’s essential to assess what customers want and how your property is or isn’t currently addressing this desire.

What the Data Reveals About Key Pre-Stay Questions You Can Automate

Beyond the prospects of using automated tools like a chatbot to prevent booking abandonment and save your team time, getting more data on what guests are asking helps to focus your resources and more effectively answer, “What do we do next to grow the brand?”

2022 Hotel Visionary Winner: Hyatt Hotels

Hyatt Hotels won its Visionary Award for its revolution of the digital key experience. Find out how the brand and its partners were able to create a product that is as simple to use as a plastic keycard.

2022 Hotel Visionaries

Join us in a deep dive into the winning solutions of our 2022 Hotel Visionary Award winners: Hilton, Hyatt and Life House.

Information Overload: The Importance of Tracking the Right Metrics

Hoteliers are constantly asked to sift through growing volumes of complex data to make sound business decisions. But to get the most out of that data, they need to track the right metrics. Here are three examples of how hospitality organizations can do just that.

Eight Pieces of Advice for Hotel Tech Startups from Quore’s Founder

Now that his “startup” is 10 years old, Scott Schaedle shares the lessons he's learned to help him build a successful business.