Customer Relationship Management (CRM)

Hotels are tapping into the power of the Internet by linking their websites with other property systems, and maximizing their appeal to guests. One property is boosting gift card sales by 30 percent with its online initiatives, while others are expanding their brand's awareness via smart marketing.

Wynn Las Vegas is managing to foster consistent guest loyalty in a highly competitive town, and in the complete absence of a formalized loyalty program. The secret, according to CIO Scott Carcillo, is superior customer service. This exclusive interview with Carcillo explores the service and the technology that's behind Wynn's uncommon loyalty.

The proliferation of technology in American culture within the last decade caused the hospitality industry to have a bit of a technology identity crisis. But as the industry gains back its footing in the new landscape, it is finding new and more creative ways to leverage technology and create experiences unique to the hospitality industry. It is also going back to its roots and finding ways to be seen as a marketplace for technological innovation by implementing technology that few if any customers will possess or experience.

Lee Holman, lead retail analyst for IHL Group shares with HT his predictions for POS trends that will continue to have an impact on the foodservice industry over the coming year. Holman and IHL Group identify workforce, environment among top POS concerns for restaurant operators.

A streamlined connection process makes it easier for Starwood guests to connect to the Internet at high-speeds while also creating a valuable in-room marketing touch point.

Clarabridge SaaS solution automatically processes unstructured, text-based information; labor-intensive manual efforts eliminated

Site features improved navigation, interactive coffee recommendations, virtual store tours and more

Touchscreen phones integrate with Renaissance Montgomery POS, PMS; guests can book reservations, check stocks and weather, view city maps and more