What happens to a punch-card rewards program during a global pandemic?
That’s the problem Dutch Bros faced in 2020. The specialty coffee and frozen drink shop with more than 600 locations in 14 states needed a fast, frictionless, and personalized way to maintain a connection with its customers and communities as the world went into isolation.
That’s when the drive-thru coffee operator turned to Paytronix for a digital customer experience solution. Leveraging data and user insights, “Dutch Rewards” was born. An app that’s built on the Paytronix platform, Dutch Rewards is a points-based loyalty program where customers can earn free drinks, win contests, collect signature Dutch Bros stickers and more.