MURTEC Executive Summit Day 3 Recap: Customer Engagement Data & Breakthrough Award Winners
Our Wednesday morning sessions brought MURTEC Executive Summit: Good Company full circle, touching on the role of technology in serving people and supporting workers in the restaurant industry.
Rewriting the Rules: Data & Insights from HT's 2023 Customer Engagement Technology Study. I was joined onstage by industry thought leaders Ellen Green, VP of Growth Marketing/CRM/Loyalty, Bounteous; Brian Klinger, Senior Strategic Partnerships Executive, Food & Beverage, Comcast Business; and Morgan Harris, Chief Customer Advocate & Co-Founder, Restaurant365.
Together, we revealed the results of our all-new 2023 Customer Engagement Technoligy Sudy: Rewriting the Rules, including fresh data-driven insights into:
- How guests discover restaurants
- How the labor shortage has affected guest experience
- How guests rate self-service tech
- What guests want in return for their personal data
- How guests prefer to order at the drive-thru
- How guests prefer to order food for delivery
To learn more, read HT’s 2023 Customer Engagement Technoligy Sudy: Rewriting the Rules.
Bold Ideas & Big Innovation, Featuring MURTEC Breakthrough Award Winners. HT’s senior editor - restaurants, Anna Wolfe, interviewed our 2023 Breakthrough Award winners as they shared their expertise, strategies, and lessons learned:
- Stratis Morfogen, Brooklyn Dumpling Shop, spoke about his high-tech riff on the classic automat concept, a QSR with a contactless ordering system powered by in-store kiosks or mobile phone. When the order is ready, the customer receives a text notification to pick up their delivery from a temperature-controlled food locker,
- Andrew Simmons, Mamma Ramona's, shared his experience transitioning a 43-year-old Italian restaurant into a digitally automated pizzeria with a smaller labor footprint and less space requirements.
- Jeff Douglas and David Daniels, Potbelly Sandwich Works, spoke about Potbelly’s upgraded tech stack, which includes a new and improved app and website; a simplified, value-enhancing menu; digital ordering integration through PDK (short for Potbelly Digital Kitchen); and a Perks loyalty program.