POS

With the many elements it takes to operate a successful hospitality enterprise, the printer doesn't always come first to mind. But the right match of printer to application can give a bustling business just the edge it needs to boost productivity, sales and customer satisfaction.

Trends in the restaurant industry reveal a growing consumer demand for take-out/to-go options from casual dining and fast-food establishments; a market that accounted for 58 percent of total restaurant traffic in 2001, according to the National Restaurant Association. From wireless networks to online ordering, technology continues to play a critical role in meeting customer expectations for greater efficiency and speed.

Printers, biometric readers and other add-ons become the focus of better service and improved efficiency

Restaurants balance form and function to get the right return on their POS systems

Microsoft executives will lead education sessions in NRF’s BIG !deas Boulevard. The company also will highlight how new technologies and its broad ecosystem of partner solutions can help retailers.