Lightspeed Debuts Direct Selling, Advertising on TikTok

Merchants using Lightspeed eCommerce and the Ecwid integration can sell to consumers directly through TikTok.

Lightspeed acquired Ecwid in 2021 to create a  single platform for omnichannel commerce. Social commerce is a key element of that, and TikTok is the hottest platform for social selling, says Lightspeed. 

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With users starting viral product trends with the #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating a new paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey, 49% of TikTok users said they've purchased something after seeing it advertised, promoted or reviewed on the platform. This partnership empowers merchants to seamlessly tap into TikTok's power of community commerce and reach their ever-growing consumer base.

"The shopping experience on TikTok is all about discovery – we've seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales," said Melissa Yang, head of ecosystem partnerships at TikTok. "We're thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community."

This announcement comes months after an initial integration with Ecwid that powered advertising management on TikTok directly through the Lightspeed platform. Direct selling on TikTok For Business is now available to limited Ecwid by Lightspeed customers in the U.S. and the UK.