WATCH: How to Build True Brand Loyalty

In less than three minutes, Jill Adams, SVP & Chief Marketing Officer, El Pollo Loco, explains why brands should ditch their transactional loyalty programs and why and how to leverage 

youre never going to build true customer loyalty and customer affinity.  

What's a restaurant brand to do?   Hear Adams explain how El Pollo Loco reimagined its lrewards program,  from a transactional one to more of a surprise and delight based on customer frequency, purchase history and a touch of pscyhcographics.  Learn how she's using a ML tool  to look at huge data sets to segment micro and macro segements.  

This is a 3-minute excerpt from Engage! How to Reach — and Wow — Guests at Every Stage of the Journey

During MURTEC 2024, Results Thru Strategy CEO Fred LeFranc sat down with executives from three restaurant brands to talk about how operators can reach and wow guests.  LeFranc mentioned how restaurants are judged by the emotional outcome of the guest experience and that it is incumbent upon restaurants to conduct an intentional approach to the guest journey. LeFranc went on to moderate a dynamic conversation with his three panelists: Jill Adams, SVP & Chief Marketing Officer, El Pollo Loco; Leigh Gower, Chief Technology Officer, Dutch Bros Coffee; and Chris Incorvati, VP, IT & Guest Support, Panera Bread. 
 

More Great Content from MURTEC 2024

This is just one of the dozens of though-provoking sessions at MURTEC 2024. 

You don't want to miss the MURTEC 2024 keynote featuring Eleven Madison Park's Will Guidara, author of Unreasonable Hospitality.  

• Elevating Excellence: Eleven Madison Park's Pursuit of Hospitality Greatness
• Unlocking the Power of Sustainable Practices in Hospitality
• At MURTEC 2024: How to Leverage Tech and AI to Increase AUV, Control Costs and Elevate Customer Experience
  Tech Titans Dish Out Insights During a Live Hospitality Hangout
• Hospitality Technology Announces the 2024 Top Women and Rising Stars in Restaurant Technology Award Winners

Stay tuned for more videos from MURTEC 2024 here and on the HT Youtube Channel.